By Joseph H. Boyett, Jimmie T. Boyett

What traits does it take to be a winning entrepreneur?

Are a few enterprise principles higher than others, and the way am i able to decide the single that is correct for me?

How do I receive financing to begin a company? How do I write a profitable company plan?

What is the key to discovering and retaining customers?

How do i locate, lease, encourage, and keep nice employees?

For solutions to those and different severe questions about the minds of each entrepreneur and aspiring enterprise proprietor this present day, there is not any larger resource than those that were there and performed it. Few marketers have completed the extent of commercial luck learned by way of the specialists coated right here. you can now discover what they must say in regards to the such a lot useful facets of beginning and succeeding within the enterprise of your desires. The Guru Guide(TM) to Entrepreneurship is an integral resource of thought and concepts for somebody who runs, or goals of working, a enterprise in their personal. the various specialists you are going to meet:

  • Paul Allen, cofounder, Microsoft Corporation
  • J. Walter Anderson, cofounder, White Castle
  • Mary Kay Ash, founder, Mary Kay Cosmetics
  • Jeff Bezos, founder, Amazon.com
  • Richard Branson, founder, the Virgin Group
  • Charles Brewer, founder, Mindspring.com
  • Warren Buffett, proprietor, Berkshire Hathaway
  • Ben Cohen, cofounder, Ben & Jerry's Ice Cream
  • Michael Dell, founder, Dell Computers
  • Debbi Fields, founder, Mrs. Fields Cookies, Inc.
  • Bill Gates, cofounder, Microsoft Corporation
  • Earl Graves, founder, Black Enterprise
  • Steve Jobs, cofounder, Apple machine, Inc.
  • Herb Kelleher, founder, Southwest Airlines
  • Phil Knight, cofounder, Nike Corporation
  • Ray Kroc, founder, McDonald's Corporation
  • Edwin Land, founder, Polaroid Corporation
  • Charles Lazarus, founder, Toys "R" Us
  • Bill Lear, founder, Lear Jet Corporation
  • Tom Monaghan, founder, Domino's Pizza
  • Akio Morita, cofounder, Sony Corporation
  • Fred Smith, founder, Federal Express
  • Thomas Stemberg, cofounder, Staples, Inc.
  • Dave Thomas, founder, Wendy's overseas, Inc.
  • Jay Van Andel, cofounder, Amway Corporation
  • Sam Walton, founder, Wal-Mart shops, Inc.

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I’ve regularly acknowledged that if you happen to simply look after each client, your enterprise will develop by way of 50 percentage a 12 months. determine each pizza will get there in thirty mins, ensure each is good—no burned pizzas and no uncooked pizzas—and don’t skimp at the constituents. That’s it. You don’t desire any subtle advertising courses. the answer is straightforward, and it’s correct earlier than your nostril. 2 one hundred seventy five Boyett_172-384 9/18/00 15:32 web page 176 176 THE GURU advisor Sound too basic? perhaps, yet Monaghan swears that it really works. in truth, he issues to an instance from the early Eighties. Monaghan had visited with a Domino’s franchisee whose revenues on the time have been merely $2,446 a week and who sought after a few suggestion on how you can develop his enterprise. Monaghan answered along with his “take-care-of-existing-customers” speech. The franchisee later thought of that suggestion in gentle of the teamwork he had visible in specialist activities. groups with a great security didn’t get scored on as usually, so no matter if their offense in simple terms scored sometimes, they nonetheless had an excellent chance of profitable video games. From that day ahead, the franchisee dedicated himself to “defensive administration. ” He made definite his pizzas have been ready and introduced rapidly. He took care of each unmarried patron, day in and trip. inside of seven months, his revenues doubled to $5,600 every week, with no advertisements. three while you’re too busy for purchasers . . . don’t fear approximately it. In time, you won’t be busy in any respect. Bud Hadfield four THE 9 KEYS TO client RETENTION If, as our experts say, each buyer has price, then how do you steer clear of wasting them? Are there secrets and techniques to buyer retention? definite. Our professionals continue that there are 9 keys to ensuring buyers come again time and again. they're summarized in express five. 1. convey five. 1. 9 Keys to client Retention 1. Be a tricky boss. 2. Get the itty-bitty, teeny-weeny issues correct. three. Be great. four. turn into a depended on consultant. five. 6. 7. eight. nine. Exceed expectancies. warrantly a hundred% delight. Spend time together with your clients. Make undesirable information go back and forth quickly. positioned staff first. within the following sections we glance at each one of those keys to consumer retention in additional aspect. Boyett_172-384 9/18/00 15:32 web page 177 ok E E P I N G C U S TO M E R S Key no 1: Be a difficult Boss profitable marketers are typically keen about treating their buyers correct. as a result, they could get a name for being tricky bosses. invoice Rosenberg, founding father of Dunkin’ Donuts, admits that his staff frequently locate him difficult, yet, he writes, “anybody who has actually succeeded had an identical philosophy. They inform you that Howard Johnson used to be tricky to paintings for. They let you know that Ray Kroc used to be difficult to paintings for. They let you know that Willard Marriott used to be difficult to paintings for; what they truly suggest is that we're all difficult. we won't allow you to screw our consumers. ”5 No selfrespecting entrepreneur will. actually, corporation legends increase round circumstances of the founding entrepreneur’s anger at shoddy paintings. for instance, Howard Johnson is related to have had an issue with certainly one of his franchisees now not protecting his eating place fresh.

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