By Tina Rosenberg

"Empowering . . . sweepingly bold . . . . Rosenberg's case experiences are as various as they're interesting . . . a super book." —Abraham Verghese, Newsweek

A winner of the nationwide publication Award and the Pulitzer Prize, Tina Rosenberg has spent her profession tackling the various world’s toughest difficulties. Now, via extraordinary tales from worldwide, Rosenberg exhibits how optimistic peer strain can switch people’s habit and remedy possible intractable social quandaries. In each case, pioneering social marketers throw out the previous types for social swap in desire of humanity’s strongest and plentiful source: our connections with each other. the result's a type of infrequent books that won't basically revolutionize how you examine the area but in addition provide the strength to alter it.

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