By Karen McGrane

ISBN: 978-1-937557-0-89
Paperback: a hundred sixty five pages

You don't get to choose which platform or gadget your clients use to entry your content material: they do.

Mobile isn't simply smartphones, and it doesn't unavoidably suggest you're at the flow. It's a proliferation of units, structures, and screensizes - from the tiniest "dumb" telephones to the laptop internet. how will you ensure your content material will paintings far and wide, all of the time?

Karen McGrane will train you every little thing you want to get your content material onto cellular units (and more). You'll first assemble facts that can assist you make the case for a cellular approach, then the right way to put up flexibly to a number of channels. alongside the way in which, you'll get priceless suggestion on adapting your workflow to an international of rising units, systems, reveal sizes, and resolutions. And all within the much less time than it takes you to fly from big apple to Chicago.


Your content material, Now Mobile
content material prior to Platform
Adaptive Content
procedure and Planning
Writing and Editing
info Architecture
humans and procedure

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